I started running Meta Ads at 17, cutting my teeth in the startup world. After working with countless amazing businesses, I felt the pull to build something of my own – that's how Proton Labs was born! (On the side, I'm also fueling my entrepreneurial fire by building a D2C clothing brand – talk about keeping things interesting!)
Over the past 4-5 years, I've had the privilege of working with over 100 startups, helping them navigate the ever-changing world of online ads. This mini-ebook (or as I like to call it, seedhi baat - no bakwas) spills the tea on some of the quick-fire tactics I rely on to make Meta Ads sing for my clients (and myself!
Hey there, Bossman (or Bosslady)! Prerna Arora here, founder of Proton Labs, a digital marketing agency obsessed with helping businesses like yours explode their growth.
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Skip the Window Shoppers,
Focus on Getting Sales
We've all seen those ads with tons of likes, but how many of those turn into actual sales? Here's the straight scoop: forget about awareness campaigns if your goal is getting sales. These campaigns are like inviting everyone to a big party – sure, it's crowded, but most people are just there for the free snacks (the likes).
Focus on purchase ads instead. Think of it like inviting people who already love snacks (your product or service) to a special event. They're more likely to show up and buy something! Purchase ads target people who are already in buying mode, ready to pull out their wallets. That means more sales and a faster path to growing your business.
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Targeting: Keep it simple!
Feeling overwhelmed by all the targeting options? Don't sweat it! Start simple. Think about your ideal customer. Are they women who love fashion? Guys who play video games? Target people with similar interests – it's like showing your ad to people already browsing the aisle you're selling in.
Open audience ads are another easy way to start. Just pick an age range and gender that fits your customer. This is like putting a flyer up in a busy mall – it might not be perfect, but it gets your message out there.
NOTE - Do not repeat the same interests in more than 1 ad set active at a point of time, doing this will overlap the ads and reduce your overall performance.
Reels Rule (Without Breaking the Bank)
Reels are those short, catchy videos you see on Instagram. They're a fantastic way to grab attention and show off your brand's personality. Here's how to make Reels that rock:
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Do your homework! Who are you trying to reach? What kind of videos do they watch? Find out what makes them tick. ( TBH Trial-Error will happen )
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Can't film your own Reels? No problem! Partner with everyday people (think friends, customers, even local influencers) to create UGC (User-Generated Content) for way less than hiring a fancy videographer. Aim for 3-4 Reels to start and see what resonates with your audience.
Pro Tip: Stuck between which products to promote? Run a catalog ad. This powerhouse automatically shows your website products to your target audience. Use your website analytics to see which products get the most clicks, then create awesome content around those best-sellers!
Understanding Your Numbers
(It's Easier Than You Think!)
Imagine you spend 100/- on ads and it brings in 800/- in sales. That's a win! That's what Return On Ad Spend (ROAS) is all about. It tells you how much money you make for every dollar you spend on ads.
Do some research to see what the average ROAS is for your industry. That's your starting point. Many business owners miss out on this and then struggle to scale up their sales in wait for an ideal ROAS or run their business at a lower ROAS not scaling upto full potential!
Stalk your customer!
(Just Kidding)
Here's the thing: keep an eye on the people who "like" your ads. It can be a clue about whether your targeting is on point.
For example, if you sell high-end jewelry and your ads are getting tons of likes from teenagers, that might be a sign your targeting is off. They might love the sparkly pictures, but they probably can't afford your products. Analyze those likes to make sure your ads are reaching the right people with the purchase intent.
Engagement Matters
(But Quality Over Quantity)
Don't get caught in the trap of posting every single day just to "look busy." Actually, spamming low-quality content can hurt your reach. Focus on creating high-quality content that's interesting and relevant to your audience. Think of it like having a conversation with your ideal customer – you want to keep them engaged and coming back for more!
Scaling Your Brand:
When to Bring in the Meta Ads Masters
These are just the building blocks to Meta Ads mastery. But let's be honest, running successful ad campaigns can be a time-consuming beast! As your business grows, so will the complexity of your ad strategy. Juggling ad creation, targeting optimization, budget management, and analytics can quickly become a full-time job, taking your focus away from what you do best – running your amazing business.
That's where a seasoned digital marketing agency like Proton Labs comes in. We're a team of Meta Ads enthusiasts (borderline obsessed, really) who eat, sleep, and breathe all things online advertising.
Here are some signs it's time to bring in the Meta Ads pros:
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You're hitting a plateau in your results. Your ads were converting like crazy at first, but now they seem to have stalled. We can help identify areas for improvement and reignite your growth.
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You're overwhelmed by the ever-changing Meta Ads landscape. New features, targeting options, and algorithms are constantly emerging. We stay ahead of the curve so you don't have to.
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You want to free up your time to focus on other areas of your business. Let us handle the ads while you focus on what you do best – building your brand and creating awesome products or services.
What sets Proton Labs apart?
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Holistic Growth Strategy: We don't just focus on Meta Ads. We'll create a comprehensive strategy that leverages the right channels at the right time, including organic social media, email marketing, and even exploring options like Whatsapp marketing when it aligns with your target audience.
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Step-by-Step Guidance: We won't overwhelm you with tech jargon. We'll guide you through every step, from setting up the right marketing tools to understanding key metrics.
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Data-driven Decisions: We don't guess – we base our strategies on solid data and insights, constantly testing and optimising your campaigns for maximum impact.
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Long-term Partnership: We're here for the long haul. We'll work alongside you to achieve your business goals and build a sustainable growth strategy.
Ready to take your Meta Ads to the next level?
Schedule a free consultation with me. We'll discuss your goals, audit your current campaigns (if any), and create a customised strategy to help you achieve explosive growth.